3 reasons why your organisation should consider Immersive Experiences

Increasingly we are seeing leading global organisations, including BD, Credit Suisse, GSK, Microsoft, Mars and Salesforce, use Immersive Experiences to develop their leaders and employees. Immersive Experience approaches, such as Corporate International Service Learning (CISL), are not new but they are turning more and more heads.

To understand why immersive experiences are becoming more popular and how they can make the greatest impact, Emerging World completes an annual Study on the long-term impact of CISL Programmes. The 2019 CISL Impact Benchmark Study is based on 1115 survey responses from 8 global companies with CISL programmes dating from 2004. Over five years of research, the Study has illustrated that CISL programmes are highly effective in developing people. Based on this research, here are three reasons why we believe more organisations are turning to these types of programmes to develop their leaders and employees:

CISL experiences drive employee engagement
99% of participants recommend CISL programmes and on return from their experience, 81 % were inspired to contribute more than was required for their role. On top of that, 86% of programme participants have increased pride in their organisation. Keeping employees engaged, keeps knowledge and skills within a business, saving on recruitment costs and upskilling new employees.

CISL connects employees with corporate Purpose
95% of returning participants give greater energy to their work from an increased connection to purpose. 58% made a positive business impact on their organisation as a result of their insight and learning and 81% advocate more strongly for their organisation and what it stands for. By bringing an emotional and human side to Purpose through a CISL experience, it can both broaden and deepen understanding of Corporate Purpose and inspire people to drive this in their day to day roles.

Immersive experiences build global leaders
92% of programme participants identified that their experience led to positive developments in leadership skills & competencies, 77% apply learning from their CISL experience on return. With these skills being taken back to the workplace, it is safe to assume that businesses are also strengthened.

CISL experiences challenge participants to apply their skills in a very different culture and context to achieve outcomes that make a very tangible difference to people’s lives and have the potential to be highly developmental. The 2019 CISL Impact Benchmark Study has captured data that has increased our understanding of this and enabled the measurement of learning and impact.

Download the 2019 CISL Impact Benchmark Study