MS wanted to shift attitudes towards Africa within the wider company and increase skills in its African partner ecosystem. The solution was to design a unique programme that provided MS employees all over the world with an opportunity to use their skills to support African businesses and startups.


Opportunities are identified locally by MS African staff and range from 1-2 week intensive projects delivered in person in Africa, to longer term coaching and mentoring engagements delivered virtually. Employees apply to undertake the opportunities and are supported through their journey using a customised electronic platform that enables scalability and quick fulfilment of partners needs.


A comprehensive M&E framework assesses the success of the programme, with 400 in person exchanges and 300 virtual, supporting more than 650 partners across 33 countries. 99% of participants reported positive developments in their leadership.

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